How to Under Eye Blush
Liam Reilly
| 03-11-2025
· Fashion team
Summer is the perfect season to refresh your makeup style with fresh and radiant looks. One exciting beauty trend gaining popularity online is the under eye blush technique, inspired by vibrant K-pop stars.
This playful yet elegant approach adds a youthful glow to the face while subtly brightening the under-eye area. Here’s a friendly and clear guide to understanding and recreating this sunny spring makeup favorite.

What Is Under Eye Blush?

The Concept Behind the Look
Under eye blush is a makeup technique that involves applying a soft wash of color just below the eyes, between the lower eyelids and the upper cheeks. This area usually remains free of color in traditional makeup routines, but here it becomes the focal point.
The goal is to give the skin a natural flush, reminiscent of a sun-kissed glow, which adds a fresh and delicate touch to the overall appearance.
Dual Purpose Effect
This method not only enhances the complexion with a light rosy tint but also cleverly helps to diminish the appearance of dark circles or tiredness around the eyes. The subtle flush disguises bluish or purplish shadows, making the eyes look more awake and vibrant.

Origins and Popularity

K-Pop Influence
Originating from South Korean beauty trends, the under eye blush has been embraced and popularized by many K-pop idols, known worldwide for their flawless and creative makeup styles.
These celebrities have inspired millions to experiment with unique beauty details that emphasize softness and youthful radiance.
Social Media Buzz
Platforms like TikTok and Instagram have been instrumental in spreading this trend globally. Tutorials showing various ways to apply under eye blush have gone viral, creating a community eager to try out this fresh look, especially during spring when light, glowing makeup feels perfect.

How to Apply Under Eye Blush?

Soft and Subtle Approach
A popular technique combines concealer with a liquid blush. Start by applying small dots of both products along the lower eyelid, beginning from the inner corner. Blend gently to achieve a barely-there rosy tint that looks natural and fresh.
The result is a light wash of color that softly brightens the under eye area without overpowering it.
More Intense and Defined Look
For those who prefer a stronger effect, the blush can be applied alone, focusing on the space between the lower eyelid and the highest point of the cheekbone. Blend outwards creating a gradient effect, ensuring the transition is smooth to mimic a natural flush.
Avoiding Common Mistakes
One frequent issue with this style is unintentionally making dark areas more noticeable. This often happens when using cool-toned blushes with bluish or purplish pigments that highlight shadows under the eyes rather than conceal them.
To prevent this, makeup artists suggest starting the blush application higher on the cheeks, leaving a small gap just below the lower lashes free of color. Once blended, add a light swipe of blush horizontally along the lash line for that diffused glow. If any discoloration remains visible, gently dab a small amount of concealer in the uncovered spots to even out the tone naturally.

Choosing the Right Products

Color Selection
Warm shades with peach, coral, or soft pink tones work best for creating a healthy, lively appearance. Avoid blushes with too much blue or violet to keep the under eye area bright and fresh.
Formulas to Try
Liquid or cream blushes tend to blend seamlessly into the skin, offering a natural finish that suits the delicate under eye zone. Powder blushes can also be used but require careful blending to avoid harsh lines.

Why Try Under Eye Blush This Spring?

A Fresh and Playful Look
This makeup trend is ideal for spring, bringing a youthful, energetic vibe to your daily routine. It breaks away from conventional eyeshadow and cheek makeup by combining both effects in one clever technique.
Enhances Natural Features
By subtly brightening the area below the eyes, this technique creates an illusion of healthier, more radiant skin. It is a simple yet effective way to refresh the face and add a touch of warmth and charm without heavy makeup.

In Summary

The under eye blush trend is a delightful example of how innovative beauty ideas can transform everyday makeup. Inspired by the playful charm of K-pop stars, it invites everyone to experiment with color and technique for a glowing, youthful appearance.
Lykkers, embracing this fresh look is a wonderful way to celebrate spring’s energy with a radiant touch that highlights your natural beauty. Give it a try and enjoy a bright, sun-kissed glow all season long!