There’s always that one phase where you get curious about “viral” skincare. You see it everywhere, people swear by it, and somehow it ends up in your cart before you even fully understand why.

I’ve tried to be more selective now, but these three serums did make it into my routine—and more importantly, they stayed long enough for me to have real thoughts about them.

1. Eden Rose E Serum — 8.7/10

This one caught my attention because of how lightweight it feels. The first time I used it, I almost thought, is this even enough? But after a few days, I started noticing that my skin looked a bit more… fresh. Not dramatically different, just quietly healthier. It absorbs quickly, which I appreciate on busy days when I don’t want to wait between steps.

2. Hada Labo Serum — 9/10

This one feels like a classic for a reason. There’s something about it that just works without needing to prove itself. The texture leans more hydrating—slightly thicker, but not heavy and it gives that instant plump feeling that makes your skin look more alive. I tend to reach for this when my skin feels a bit dull or tired, like it needs a quick reset.

3. Bio Essence Serum — 8.3/10

This one feels a bit more “treatment-like” compared to the others. There’s a certain richness to it that makes it feel like you’re actually doing something extra for your skin. I usually use this at night when I have more time to let products sit and settle. It leaves a slightly more noticeable layer, which isn’t a bad thing—it just feels more present. Over time, I felt like my skin looked smoother, though it wasn’t a dramatic overnight change.

Trying viral products always comes with a bit of skepticism, and honestly, not all of them deserve the attention they get. But these three? They each bring something different!